Fly Racing
Fly by the seat of your pants
client
Fly Racing
project
branding
“Racing is Life.
Anything before or after is just waiting.”
-Steve McQueen
How we did it
We brought the fashion industry to dirt bikes. When we first went to present to the client in Boise in 2005, we knew we had something special in our hands. Open any motocross magazine from the last 10 years and you can see the influence our work had on their industry.