University of Nevada
A letter of intent
client
University of Nevada
project
branding
“Make it simple.
Make it memorable. Make it inviting to look at. Make it fun to read.”
-Leo Burnett
The best brands are simple ones.
The University of Nevada, Reno had a problem. They had a logo that was giving them fits. The Reno marketing agency known as Rhino Hub came up with the answer.
KISS: Keep It Simple & Smart
This is one of the smartest and simplest things we’ve done. After UNR tried countless logos over the years unsuccessfully, we were challenged to fix it. We asked ourselves. “Would Notre Dame change their logo?” We don’t think so. We dug through the history books and found the original logo and gave it an update.
Establishing fresh brand standards
An identity that is “on brand” is one that remains on target. By establishing a brand standard book for the university, we’ve helped every department across the campus get on the same page in terms of what identities to apply. The result is a cohesive voice from an authoritative resource.
original seal
